The problem:
Celebrate love, joy, conviviality and sharing good times with KFC for Valentine’s Day
Solution:
For such a companion, the collaboration with Adil Taouil was a good plan, insofar as he perfectly represented the brand in a multitude of events and he managed to share good memories with the community. Such an impact, to require significant digital dissemination, a creative, original and emotional video capsule that has been shared in real life and in stories on Facebook, Instagram and Tiktok also for Generation Z. The companion revealed her effectiveness by the large number of views and sharing of the video, as well as the large number of visits on Valentine’s Day.