The problem:

Reassure Moroccan consumers about the origin of the chicken used in their burgers, by letting them know that the chicken is 100% Moroccan.

Solution:

Work closely with two renowned influencers, Adil Taouil and Ghita Asfour. Each of these influencers conveyed the message in a creative and original way, making it possible to reach a wide and varied audience. We have broadcast this communication campaign on different social networks such as Facebook, Instagram, TikTok, as well as on the stories and reels of influencers. Thanks to this multi-channel approach, we were able to reach a diverse audience and achieve maximum impact.