The problem

Ensure the progress of the World Cup, the atmosphere and excitement during the opening of a new restaurant in Dar Bouazaa, and the promotion of the “Bucket 11/11” menu as the ideal option to watch games with family or friends

Solution

For an event that takes place in a context full of atmosphere and celebration, nothing beats a theme that 100% reflects the atmosphere of the World Cup, an original animation, a Moroccan decoration, diversified activities and satisfied customers. The selection of influencers was very satisfactory, with young influencers such as Ibrahim Jaadi, local influencers such as Houda Hayani, and ambassador influencers such as Mounia Senhaji. This shows how well our selection processes are studied and targeted. The “best of” video generated a very significant number of views, an important commitment from the KFC community, as well as positive feedback