Problematic

 Promote all the burgers offered and work more on the visibility of the brand especially at the level of all that is challenges

Solution

Given that the Moroccan community shows a significant interest in challenges and competitions between influencers on social networks, the main idea was to test the loyalty of some influencers who appreciate KFC menus, such as Widad Lemniai and the Yassine Evelina couple… The campaign generated very positive feedback from the community, with a large number of enthusiastic reactions.