The problem

Appear as a citizen brand that does not hesitate to help people in need and to leave a positive message to the community in the form of an incentive to do the same

The solution

The main idea was to mobilize an entire caravan to distribute the menus around an hour before the iftar, and this initiative benefited 5 Moroccan cities. As for digital coverage, it was perfectly ensured during the 15 days of distribution, with publications and stories indicating the location of the caravan and the next city. As usual, the selection of influencers was a success. Adil Taouil and Amine El Aouni admirably showed their spirit of solidarity with the community. The “best of” video had a good comeback and aroused a considerable commitment to such actions.”